Shot of Beauty


Introducing the new power tool for your skin care kit: Medik8 Rechargeable Vitamin C Serum
February 16, 2013, 6:59 pm
Filed under: Face, Science of beauty, Skin care | Tags: , , ,

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Beauty bloggers read up on ‘groundbreaking’ beauty products pretty much every day, but it’s not every day we find something that is actually new and innovative. However, today, at Cosmetic News Expo, I was genuinely thrilled to discover CE-Thione – Medik8’s new water-based, oil-free, potent rechargeable 15% vitamin C serum.

And when I say rechargeable, I mean rechargeable. The way CE-Thione is formulated ensures that every drop of vitamin c provides equal freshness and impact, which is truly groundbreaking given that existing vitamin C products degrade pretty quickly if they haven’t been used in a certain period of time.

The main benefits of using CE-Thione include daily antioxidant protection through the use of three powerful antioxidants (vitamin C, vitamin E & L-Glutathione) and prevention of skin ageing. However, the biggest plus point for me in a practical sense is that, unlike other products of this nature that leave the skin sticky post application, Medik8’s formula glides on like a hydrator, which I can verify as I tested it today and was really pleased! For me, this aspect of the product really distinguished Medik8’s topical vitamin C from any other.

I will definitely be buying this product, but will you? Have a look online at the product information here and let me know your thoughts below! xxx



Here’s the products YOU brought into my life
February 15, 2013, 10:50 pm
Filed under: Blogging, Eyes, Face, Hair, Lips, Make-up, Nails, Skin care | Tags: , , , , , ,

I’ve always loved reading a good glossy mag to find out what’s hot in the big wide beauty world, but everyone knows the quickest route to the crème de la crème of cosmetics is via the blogosphere.

Thanks to you lovely beauty bloggers, I have seen so many amazing products lately for Spring/Summer 2013. So, to acknowledge these great finds (and fab bloggers!), I have dedicated today’s post to the products YOU introduced me to in your blog posts. As this post could potentially go on forever, I have given myself the tremendously tricky task of picking just five must-have beauty essentials. Enjoy!

ONE
What’s the product? Daniel Sandler Dual Action Make-Up Remover
Who featured it? Sheenie Shaikh, Just Nice Things

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Picture credit: danielsandler.com

For years, I used face wipes to remove my make-up, but a few months ago I decided that enough was enough – I was spending so much money too often on a product that did nothing spectacular for my skin. So I decided to move on to a thinner liquid make-up remover and buy cotton wool pads to go along with it, and it has been so much better for my skin. That’s why I am excited about this perfect potential purchase – a dual make-up remover from the highly-acclaimed Daniel Sandler. What’s not to love?

The 120ml bottle costs £15.

Read Sheenie’s full product review here.

TWO
What’s the product? Bumble and Bumble Deep Conditioner
Who featured it? Adrienne, The Sunday Girl

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Picture credit: bumbleandbumble.com

I’m always sceptical when it comes to deep conditioners – in the past I have been a sucker for marketing hype and haven’t seen a return on the majority of my hair care investments. However, because Adrienne has thick hair like me, I really trust that this product could be one to beat.

Plus, I have heard amazing things about Bumble and Bumble, but am ashamed to admit I have never tried anything! So I think you’ll find that’s at least two good reasons why I need this product in my life.

The full-size bottle (150ml) costs £21.50, but there’s a smaller version (50ml) for £9.50.

Read The Sunday Girl’s full review here.

THREE
What’s the product? KIKO Glamorous Eye Pencil
Who featured it? Grace, All that Slap

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Picture credit: kikocosmetics.com

Not only do I love a high-quality, pigmented eye pencil, but also I adore midnight blue. That’s why I completely fell in love with Kiko Cosmetics’ Glamorous Eye Pencils when I saw them on Grace’s blog last week. Retailing at only £4.90 each, these pencils are a really beautiful bargain.

Read Grace’s full review here.

FOUR
What’s the product? Maybelline Baby Lips
Who featured it? Jane, British Beauty Blogger

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Picture credit: walmart.com

Jane is always at the top of her game when it comes to what’s new and worth buying. One of the most exciting products I have seen on her blog lately is Maybelline Baby Lips. Originally from the US, Baby Lips is now going to be launched in the UK (much to many beauty bloggers’ delight). It’s available in several shades, has a sun protection factor of 20, and is said to provide 8 hours of moisture and rejuvenation.

See where I discovered this range here on Jane’s blog.

FIVE
What’s the product? Bobbi Brown Brightening Finishing Powder
Who featured it? Amelia Liana, Liana Beauty

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Picture credit: bobbibrown.co.uk

If I had to pick one product that screams Spring/Summer, it would be this uber pretty Bobbi Brown brightening powder. Formulated with mulberry, grape and brightening plant extracts, the powder illuminates the skin while also maintaining a natural effect.

At £40, it is quite expensive, but the fact that it’s so special kind of justifies the cost.

You can check out Amelia’s full post here.

Do you have any of these products already? What do you think of them? xxx



FOTD: Natural eyes, siren lips
February 12, 2013, 10:12 am
Filed under: Eyes, Face, Lips, Make-up | Tags: , , , ,

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Today I have gone for a natural look with matte-effect ruby lips. Here’s what I used…

Skin care (all Skinceuticals)
Blemish + Age Cleansing Gel
Blemish + Age Defense Solution
Retexturing Activator
Hydrating B5
C E Ferulic
Sheer Mineral UV Defense SPF 50

Face
Concealer:
Benefit Erase Paste in 1 Fair
Foundation:
Guerlain Parure de Lumiere Cream Foundation in 02 Beige Clair
Powder:
Benefit Hello Flawless Cover Up SPF 20 in Champagne – Me Vain?
Bronzer:
Topshop Bronzer in Radiance
Blusher:
Chanel Joues Contraste Poweder Blush in 64 Pink Explosion

Eyes
Guerlain Maxi Lash in Noir

Lips
Max Factor Colour Elixir Lipstick in 715 Ruby Tuesday
Jack Black Intense Therapy Lip Balm SPF 25 in Natural Mint & Shea Butter



Celebrate pancake day, beauty style
February 11, 2013, 2:41 pm
Filed under: Bath and body, Eyes, Face, Hair, Lips, Make-up, Nails, Skin care | Tags: , , , , , ,

You’ve been to the shop, you’ve got your list of ingredients and you’re ready to go, but wouldn’t be it be so much more fun if you had beauty products to go along with your pancake day experience?

I decided to set myself the strange but wonderful task of finding beauty equivalents to the basic ingredients and toppings we use every year to make delicious pancakes. Plus, I thought we could all do with a smile considering how wet and cold it is out there! Let me know what you think and if you have any alternatives.

Ingredient: Salt
Beauty equivalent: Aveda Stress-Fix Soaking Salts

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Lavender and clary sage infuse these salts with a relaxing aroma

Ingredient: Flour
Beauty equivalent: Dermalogica Daily Microfoliant

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Shake this white powder onto your hands, mix with water and you have an exfoliating paste

Ingredient: Eggs
Beauty equivalent: Illamasqua Limited Edition I’mperfection Nail Polish in Speckle

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Pretty and purple like a trendy speckled hen

Ingredient: Milk
Beauty equivalent: L’Occitane Shea Butter Milk Shower Cream

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Ultra rich shower gel and shampoo

Ingredient: Water
Beauty equivalent: La Roche-Posay Thermal Spring Water

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Soothing toner alternative

Ingredient: Butter
Beauty equivalent: Korres Jasmine Lip Butter

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Shea butter and rice wax hydrate and soften the lips

Ingredient: Sugar
Beauty equivalent: Lush Bubblegum Lip Scrub

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It tastes as good as it looks – lick it off your lips after use to see!

Ingredient: Lemon
Beauty equivalent: Dr Hauschka Lemon Lemongrass Body Moisturiser

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Revitalising lemon and lemongrass body moisturiser

Ingredient: Strawberries
Beauty equivalent: Body Shop Strawberry Beautifying Oil

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Instant hydration for body, face and hair

Ingredient: Chocolate Syrup
Beauty equivalent: Illamasqua Neutral Palette

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Mix and match this gorgeous essential neutral palette

 

Will you be buying any of these pancake day beauty essentials? xxx



February Glossybox: Valentine’s Day Edition
February 9, 2013, 5:05 pm
Filed under: Bath and body, Eyes, Face, Lips, Make-up, Skin care | Tags: , ,
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Top view of the February Glossybox

I was a happy lady this morning, as the first thing I saw when I came downstairs was my brand new shiny Glossybox! This month’s ‘theme’ is valentine’s day, as you can tell by the pretty pink design and the product information leaflet below saying ‘will you be ours?’. And judging by what’s in the box this month, I will be theirs forever!

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Glossybox product info

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Glossybox editorial

The idea behind this month’s box is that, whatever you are doing and whoever you are with, you will be head over heels in love with this selection of products.

So let’s look inside the box…

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Inside the Glossybox

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Amazing product selection in the box

Overall, I am really pleased with the production selection in this edition. Although it has lots of pretty and pink bits, it also has a lovely creamy eyeshadow duo and a coffee-shade lipstick, so I feel Glossybox has managed to cater to everyone.

Inside my box is an Anatomicals Your Nose Smells Rose Body Cleanser (150ml), a Limited Edition Docteur Renaud Raspberry Soft Cream (30ml), a Helen E Cosmetics Moisturising Lipstick in Cafe au Lait, a Model Co Eyeshadow Duo in Bronzed Goddess and a Micabella Cosmetics Mineral Blush Powder in Terra Cotta.

1/Anatomicals Your Nose Smells Rose Body Cleanser

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Anatomicals Rose Body Cleanser

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Product description

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Ingredients

I love the classic candy pink and canary yellow combination on Anatomicals’ packaging. Above you can see the product from the front, its ingredients (paraben-free formula = thumbs up) and the ever-amusing product description. I love a brand with personality!

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The gel inside the bottle

And here is the cleanser from inside the bottle. The first thing I thought was that it smelled like turkish delight, which I like. It’s quite a thick pink formula and so I imagine it would spread well in the shower.

It costs £5 for 300ml.

2/Docteur Renaud Raspberry Soft Cream

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Docteur Renaud Limited Edition Raspberry Soft Cream

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What’s inside the box

I haven’t tried anything from this brand before and I do love a limited edition product. Also, as I have mentioned before, I love the smell and taste of raspberry, and this soft cream includes four raspberry extracts.

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Product info and ingredients on the back of the box

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Product info on the dispenser

Docteur Renaud’s soft cream is designed to hydrate, moisturise and comfort the skin in the winter months. It is made with patented phyto-endorphins which boost cell activity and is suitable for all skin types.

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On the hand

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Rubbed into the hand

In terms of consistency, the cream is thick and white. It smells lovely, but I think it is a bit too heavy duty for my skin. It takes quite a while to rub it in properly, and as you can see above you have to buff it into the skin a bit to avoid a white shimmery effect.

This one costs £25 for 50ml.

3/Helen E Cosmetics Moisturising Lipstick in Cafe au Lait

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Helen E Cosmetics Cafe au Lait Lipstick

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Cafe au Lait label

I like the simplistic silvery packaging, but unfortunately the shade isn’t really for me. I’m not generally a fan of brown lipsticks as I prefer brighter colours like red and pink, but I do rate Glossybox for including something different.

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First look

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Swatched

The colour is quite golden and brown and I think you need to build it a fair bit to get a solid colour. It costs £8 for 3.5g.

4/Model Co Eyeshadow Duo in Bronzed Goddess

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Model Co Eyeshadow Duo

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Creamy gold and brown duo

This is more like it; although I don’t do golden brown for my lips, I definitely do for my eyes, and this duo is really pretty for day and night looks. The shadows are creamy too, which I like, although it might mean you have to manage any creases early on.

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Swatched

The gold is really nice and the brown would be great to add in for a night look. I reckon you could mix and match and use the gold to highlight the inner corners of the eyes.

The duo costs £18 for 3 x 2.35g.

5/Micabella Cosmetics Mineral Blush Powder (Terra Cotta)

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MICA Bella Cosmetics Mineral Blush

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In Terra Cotta

The final beauty item in the box is a pretty pink mineral blush powder from Micabella Cosmetics. I have never heard of this brand, but I do prefer powder blushes and would like to try a mineral one. You can add a darker colour to the cheeks too to contour the cheekbones. Another day and night staple – it’s perfect for v day.

The full size blush costs £34.95 for 9g.

And last but not least is this super sweet candy heart lolly as a gift from Glossybox – how sweet!

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How cute is this lolly!

Happy valentine’s day beauty bloggers! xxx



A Beauty Expert’s Guide To Healthy Skin: Five Minutes With Esther Fieldgrass
February 7, 2013, 4:44 pm
Filed under: Face, Skin care | Tags: , , , ,

Esther Fieldgrass - Medium Res

Within minutes of meeting beauty expert and EF Medispa Owner Esther Fieldgrass, she knew what I had to do to transform my skin. And with 40 years of experience as an industry insider, I should think so too!

It all started at a chic restaurant in St John’s Wood, where Skinceuticals was holding its launch event for the Balancing Micropeel. With a glass of orange juice in one hand and a notebook in the other, I spoke with Esther about her favourite treatments and what she loved most about the beauty industry. But then I was faced with the big, dreaded question: ‘What do you with your skin?’ If she had asked me 6-8 months ago, she would have looked at me in horror; however, luckily, I no longer use face wipes (sorry Esther!) and have been converted to the wonderful science-based skin care of Skinceuticals. I replied: ‘I have quite oily skin, and I cleanse, tone and moisturise with the Retexturising Activator.’ It was at that point that I knew there was something else on her mind – looking after my inner wellbeing (diet, hydration and stress management) should be a higher priority than it is right now. And that is the real key to having and maintaining healthy, glowing skin.

I just had to share Esther’s advice with you as I found it so interesting and helpful, and I hadn’t thought about the points she made in any great depth in the past. If you too have oily skin, I would love to know what you think of the top tips below and whether you would like to make any changes for not only your skin, but also your general health.

Top Tip 1. Go On An Alkaline Diet
‘You need to go on an alkaline diet’ were the first words of wisdom I heard from Esther, which was quite amusing at the time considering we were standing next to a table full of acidic foods and a glass full of fresh orange juice. To clear up any blemishes or oiliness, Esther told me it is best to avoid drinking coffee (weak tea, if desperate) and eating too many dairy-based products, and start drinking a lot more water to keep my skin hydrated. The acidic content of my food is definitely not something I had thought of before talking to Esther – I do drink a lot of tea during the day and do like cheese quite a lot, but I never considered how the acidic content of what I eat and drink could affect the health and appearance of my skin.

Top Tip 2. Don’t Shy Away From Oil-Based Skin Care
One thing I was dying to speak to Esther about was skin hydration and what products I should use to keep my skin under control. I told her how apprehensive I was when it came to facial oils and oil-based skin care, as I was worried it was going to make my skin worse and increase the likelihood and severity of my breakouts. I was right to be concerned; according to Esther, your skin needs to be constantly hydrated, otherwise more oil will be produced, making the condition of the skin a lot worse. She also said that the use of some toners can strip the skin of its oils, making the skin feel dry and therefore producing even more oil, exacerbating the problem. So, the takeaway message here was to keep the skin very cleansed and clean, and use hydrating serums as opposed to moisturisers and oily creams. SkinCeuticals do a B5 serum for rehydrating that she particularly recommends, as well as the Retexturising Activator which is great for oily skin. But, most importantly, water intake needs to be steady and often.

Top Tip 3: Don’t Overdo It With Topical Vitamin C
Vitamin C as a topical formulation is one of Esther’s favourite skin care products. When looking at my skin, she advised me to just dab it on once a day (every morning) and not to use too much on every application, as the skin builds up a reservoir of vitamin c and so does not need to be topped up as much as you would think. I never knew this before and found it so interesting, especially as so many skin care products include vitamin c as a staple ingredient these days.

Top Tip 4: It’s All About Maintenance
To achieve and maintain healthy skin, one treatment will never do the trick. Just as life goes on, skin care goes on. So, to look after your skin well, you need to attack all bases, including eliminating bodily toxins and using high-quality skin care to cleanse and hydrate the skin. Use a broad-spectrum SPF every day, no matter what the weather is like outside. Come rain or shine, every season is sun protection season, and Esther couldn’t have stressed that point more.

Top Tip 5: Preparation Is Key
The skin is the largest organ, and so it must be treated well. Before having any chemical peels, the skin must be prepared for at least 2 weeks to take on the power of the formulation, and should also be hydrated. If the skin isn’t prepared thoroughly, the peel won’t work, will be uncomfortable and may dry out the skin. It’s not about what you do at your appointments – it’s about what you do between them that really counts. Never pay a lot of money for a treatment without knowing what state your skin should be in before it takes place. You want to see results to justify the cost.



Anti-valentines day beauty buys
February 5, 2013, 1:55 pm
Filed under: Bath and body, Eyes, Face, Hair, Lips, Make-up, Perfume, Skin care | Tags: , , , ,

A little blackbird told me that not everyone likes Valentines day. That’s right, whereas for some the 14th of February is a day to cuddle up and buy too many roses, others just want to make it a regular day and/or throw several darts at pictures of their exes.

So, if you are an occasional dart thrower who is anti-valentines day, then this post is for you. Get rid of all those pink and red rosy florals and replace them with these beauty buys fit for a vixen. You know you can’t resist vampy lips and fierce eyes, so let’s start now…

Anti-Valentines Day Beauty Buy No. 1: MAC Pro Longwear Lip Pencil (Absolutely It)

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Very vampy!

I just love me some purple lips and this one is perfect as a standout look. It’s a lip liner but I reckon this would look great for all over definition. Prep with a lip balm, dab your lips to remove the shine and layer the colour on gradually. Blot it and do it again. Then you will be ready to tell valentines day where to go! It costs £14 for 1.2g.

Anti-Valentines Day Beauty Buy No. 2: Elemis Devils Mint Body Scrub

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Minty fresh

Awaken your senses with this seriously minty body scrub from Elemis (£26, 150ml). With sea plant particles, devils apron seaweed and and peppermint essential oil, you will feel so revitalised that you will forget what day it is!

Anti-Valentines Day Beauty Buy No. 3: Tom Ford Black Orchid Eau De Parfum

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Luscious ingredients in this classic Tom Ford scent

I LOVE TOM FORD. Just saying. The Black Orchid Eau De Parfum is rather expensive, costing between £48 and £95, but it’s absolutely gorgeous. The fragrance is a blend of black truffle, ylang, blackcurrant and bergamot. There is also a slight hint of vanilla to sweeten the deal.

What’s more, if you buy it with a Debenhams beauty card you can get lots of money off future beauty buys, which has really come in handy for me in the past.

Anti-Valentines Day Beauty Buy No. 4: Urban Decay Limited Edition Build Your Own Palette, OZ Theodora

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Wonderful wizardry…

I’ll admit it, I am a Glinda type of girl, but for those on an anti-valentines day mission the Urban Decay Theodora Palette (£35) is perfect. Mix the black and gold for a shimmery smoky look or go for double green and mix and match. Or scrap that and bust out red vixen lips :).

Anti-Valentines Day Beauty Buy No. 5: Catwalk Sleek Mystique Haute Iron Spray

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Red hot glamour

Just because you don’t feel any love for valentines day doesn’t mean your hair should be neglected too. Protect it from the heat when styling with this glam iron heat spray (£9.29, 200ml).



Favourite blog posts of February (so far)
February 1, 2013, 1:39 pm
Filed under: Blogging, Face, Lips, Make-up, Skin care | Tags: , ,

I have loved reading everyone’s best blog posts of January, but as today marks the first day of February I think it’s time to do something a little different. So, instead of writing about my favourite entires from last month, I have taken the time to browse through today’s blog posts and share my favourites with you to set the second month of the year off to a shining start!

The first blog post I would like to mention is Winter Essentials: Super Hydrating Products by @makeup_savvy. My skin definitely suffers from dehydration in the winter season, and I have been told many times to invest in skin care products that will work underneath a moisturiser to boost my skin’s hydration. This blog definitely opened my eyes to some affordable options – I want to try Botanics 100% Organic Facial Oil and Weleda’s Skin Food.

Second on my must-read list for 1 Feb is By Terry Lip Expert Hydra Shine Gloss – Mythic Shine by Grace (known on twitter as @allthatslap). For some time I have been in love with purple shades for the lips, and so this would make a great addition to my collection. It’s a product I haven’t heard of before, but with moisturising, plumping and collagen-boosting ingredients, I think you would agree it has all the great qualities that a top lipgloss should have.

Next is a post that I thought was brilliant and followed on nicely from my post on five questions to ask before investing in skin care. New to My Skincare Routine by @fluttersparkle was fab. It definitely sounds like she has had a similar experience to me, and we have the same skin type. I have started using the Dermalogica Daily Microexfoliant and I really love it. The Vichy Normaderm Micellar Water also sounds amazing.

Number four on my list is Maybelline Moisture Express – Cool  Watermelon on MaSucree’s Make-Up Musings. It’s a good honest review of this Maybelline lipstick and a cute shade as well. There’s nothing like looking at a lipstick on someone to see what it would be like – and this one looks super moisturising and not too out there.

Last but not least is Clarins New! Rouge Eclat in True Aubergine: Get the Look! by @poutoutproud. I have to confess I haven’t tried a Clarins lipstick before, but I love the brand’s skin care products and foundations. This shade looks really lovely and the lipstick protects against hydration which is great. I love how she has made a whole look around it – even her hair is done. Go girl.

Did you enjoy reading my best blog posts of 1 February so far? Would love to know your thoughts and if you have any to add to the list. Leave me a comment below 🙂 Happy friday!



Superdry’s new affordable luxuries launch tomorrow

The wait is over (well, almost) for the brand spanking new beauty collection by Superdry, and I am SO excited. Ever since I caught a glimpse of the brand’s new cosmetics range in the latest edition of Company magazine, I have been waiting patiently to try a bit of everything.

And I must love it, because I want the make-up brushes more than the make-up, which is very rare! My ultimate Superdry Beauty must-have product is the hot pink Kabuki Brush (£14.00), which has been inspired by Japanese theatrical make-up rituals. Superdry claims it has soft synthetic hairs and is recommended for use with bronzer and blusher, as it blends and contours. 

I need it as of yesterday – it is so different to all the other brushes out there of this kind, it just looks amazing and I love the wooden handle too. It has simple clear plastic packaging, which I think is cute and well-suited to the brand.

If the hot pink brush is a bit too ‘out there’ for you, you will be pleased to know that there is also a black one.

Superdry Beauty - Kabuki Brush - PinkSuperdry Beauty - Kabuki Brush - Pink - PackagingNext on my wishlist is the basic but bloody brilliant Jet Black Eye Marker (£8). Designed to create precision lines, the liner is non-smudging, which would be a bonus I reckon. However, I think I would have to see it to believe it, as I have a tendency to smudge my liquid liner!

Superdry Beauty - Eye Marker - BlackAlso in the make-up range there is the super cute ballerina-esque Pearled Pink Highlighter (£12). It’s made to suit all skin types and can be used with foundation to create a dewy complexion. Use on the cheeks and browbones.

Superdry HighlighterI also love this funky multi-season Grape/Sunflower Eye Shadow Duo (£9.50). Out of all the different combos, this one caught my eye as I see it as two different looks, so you could have a subtle gold one day and a deep purple the next. It’s a highly pigmented product and can be used wet to create a different look.

Superdry Beauty - Eye Shadow Duo - Grape, Sunflower

Apparently 1000 lipsticks isn’t enough, so of course I had to find one I liked from the range. Lip Paint in Electric Pink (£8) is a great shade for S/S 2013 and a real eye brightener. It’s highly pigmented and non-drying.

Superdry Beauty - Lip Paint - Electric PinkIn this cold climate we seem to be having at the moment, I always have a lip balm at hand, so I was really pleased to hear about the non-greasy, moisturising Peppermint Lip Fix (£6). I love mint in lip products; as well as having a great smoothing effect, it also smells and feels uber fresh. From the packaging, I reckon it is quite rich as well – so you will get more for your money.

Superdry Beauty - Lip Fix - PeppermintLast but not least are these beauty accessories for daily use. I love the wipe clean PVC Turquoise Neon Beauty Bag (£10) for my make-up or skin care products and also the silicone-covered Lime Mirror (£5) to carry around in my bag for those last-minute touch-ups!

Superdry Beauty - Neon Beauty Bag - Turquoise

Superdry Beauty - Mi#285C97

What do you want to try? Tweet me at @shotofbeauty or even better leave me a comment.

Are you as excited as I am?!



Five questions to ask yourself before investing in skin care products
January 30, 2013, 3:09 pm
Filed under: Face, Skin care | Tags: ,

Out of everyone I know, I am the first person to admit I find it hard to commit to beauty products. Like many beauty lovers, all it takes is a trip out to Debenhams or a browse of the blogs to convince me there are better products out there than what I have. Having said that, from listening to experts and seeing my bank balance every month, I have decided to change my ways when it comes to skin care.

From now on, I plan to stick with brands backed by science and robust results. You can do it too; all you have to do is ask yourselves the following five questions before you buy a new cleanser, toner, moisturiser, exfoliator or serum.

Can you afford to buy the products more than once?
After reading the latest glossy consumer mag, you might find yourself completely bowled over by the latest cleanser on the market, as it promises to deliver better results than anything else on the shelves. Because the company behind the product claims using the regimen will reduce fine lines by 70% and enhance hydration and elasticity by 80%, you might not mind paying above the average price for it. However, as tempting as it may be to indulge in an on-trend cult beauty range that promises the world, and may well be able to deliver it for some, you will never see the full impact of the product unless you use it for at least a few weeks, and in some cases a few months. Ask yourself this: can you really afford to invest in the products more than once? If the range costs £80 but your whole beauty budget is £100, you might not be able to keep paying for it on a monthly basis, meaning you won’t experience the full potential of what your first purchase began to offer. One to bear in mind for those who use high-end products.

Should you focus more of your attention on lifestyle factors first?
Why spend so much money on a high-tech skin care range when you haven’t tried the basics first? First of all, for those of you who have oily skin, experts state that pores become larger and more visible when your skin is dehydrated, meaning you need more water. Drink a few more glasses a day for a while and see if you notice a change before spending big money on gizmos and goodies. Second, nutrition plays a huge role in skin health, so you need to make sure your diet includes all the right vitamins and proteins to maintain skin tone and elasticity. Finally, are you getting enough hours in the land of nod? It’s called beauty sleep for a reason – your skin will need as much time as possible to repair itself.  

Is it made for your skin type?
Although your favourite brand has launched a new cleanser, toner and moisturiser, the range has a strong fragrance and you have sensitive skin. If you know the product isn’t right for your skin type, you will be throwing your money down the drain if you buy it. Nowadays pretty much every skin care product is made with certain characteristics in mind, whether it be oil-free, vegan, free of parabens, moisturising or hydrating. If in doubt, do a bit more research before making an investment or try to grab a sample before paying the full whack.

What evidence is there to prove it works?
Every skin care product makes bold claims, but not all companies will be able to offer consumers evidence to validate them. Almost every serum or moisturiser will claim that it reduces the appearance of wrinkles and fine lines, and the majority of cleansers will state they prevent breakouts and calm the complexion, but how can consumers really tell which range is worth investing in? A quick visit to the company’s website should tell you a lot about the products and their development. For example, Clarins has a dedicated section to research and development, as does L’Oreal.

Is it a fad, or is it fab?
The weekly go-to site for beauty addicts might tell you that the new amazing day cream from Nivea with snake skin and sand is the next big thing to hit the industry, but how much do we really know about these ingredients? Without seeing proof of the product working, maybe it would be best to stick to ingredients such as peptides and hydroxy acids, which have been proven to work by several manufacturers. Fads don’t last long; you don’t want to spend all your money on the next best thing since sliced bread if the most perfect product has been under your nose all along.